Southern Rural Water needed an edgy and effective campaign to combat anti-social behaviour at its water storage facilities near Werribee and Bacchus Marsh.
The water at these facilities is used in an extensive irrigation system that supports 180 growing enterprises. This industry contributes more than $175 million to the local economy and produces a significant portion of Victoria’s vegetables.
Wordwiz developed the “message in a bottle” concept to support SRW’s Victoria’s hidden secret campaign. A teaser campaign, where the media was invited to unlock the secret of their message in a bottle, lead to print, radio and television coverage of the initiative, which included an interactive online graphic element.
Tanya and her team at Wordwiz recently provided us with support on our “Hidden Secrets” campaign, promoting the Werribee and Bacchus Marsh irrigation districts to a growing urban population surrounding those areas. Tanya came to the table with oodles of enthusiasm, energy, flexibility and bright ideas. She also listened carefully to feedback. We were very pleased with the end result, as were our customers. Thanks once again to Wordwiz for taking the lead on this project. It was very much appreciated!”
Southern Rural Water